Earlier today, Mopar announced a new line of auto parts for a wide variety of cars and trucks, including those not made by Dodge, Chrysler, Jeep, or Ram.
Within a minute of posting the story, we had an inquiry from reader Geoff, who asked, quite reasonably, if these were only available via dealerships. Since some dealers have been borderline-rapacious with their pricing, in some cases charging multiples of the list price, while others offer 25% off list, selling only through dealers would have interesting results. What’s more, most owners of, say, Chevrolets or Toyotas would be rather unlikely to go to a Ram dealership to get replacement parts.
A Mopar rep answered quite quickly to confirm that the parts would be sold through standard wholesaler partners as well as through dealerships. In addition, ecommerce solutions are slated for the future.
