Jeep sales have dropped in Europe, from 119,379 so far in 2021 to 91,331 so far in 2022, bringing market share from 1.1% to 0.9%. For Stellantis as a whole, sales are down from 2.2 million to 1.9 million, year to date; market share has dropped from 20.3% to 18.6%.
Volkswagen, the biggest European automaker, saw sales drop from 2.7 to 2.5 million, bringing share down from 25.3% to 24.7%.
The Avenger may supercharge Jeep sales when it hits Europe, as the Renegade did years ago
One may ask who gained the share the two biggest European automakers lost. Hyundai, whose sales are roughly half those of Stellantis, gained one point—from 8.7% to 9.7%. Renault, the #4 automaker, went up from 9.1% to 9.3%, while Toyota rose from 6.5% to 7.2%. BMW fell slightly, Mercedes was stable, and Ford gained ever so slightly, from 4.5% to 4.7%. Nissan stayed stable, while Volvo, Mazda, and Jaguar Land Rover all lost ground. No other automaker had over 100,000 sales; but even the smaller players stayed the same or lost ground. (All figures via ACEA.)
2 thoughts on “Europe so far: STLA, Jeep down”
I wonder how much of this can be attributed to inflation, as it seems the vehicle sector has been disproportionately affected.
The lack of supply is what caused inflation. A lot of it is just who can actually make cars.
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