Bruce, Jeep take Stellantis’ sole Super Bowl ad

Bruce Springsteen and Jeep star in the two-minute “The Middle,” which will appear just once on TV, during the Super Bowl—ten years after “Imported from Detroit.”

Springsteen worked with director Thom Zimny, writing and producing the original score with frequent collaborator Ron Aniello. Olivier Francois came up with the outline, emphasizing “meaningful and emotional connections” and “cultural relevancy” as Jeep hits its 80th anniversary (going back to the first Army vehicle, a mix of American Bantam and Willys).

Olivier Francois wrote, “Bruce Springsteen was instrumental in crafting this joint message. His experiences and perspective have often been called upon to bridge a divide. Now seems to be a time when a message like this is greatly needed.”

Get updates

Free: Get an email when we post a new article!

David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with some friends to create StellPower.com, which is intended to end up as an enduring partnership. Contact him at (973) 925-6058 or check out the new junkyard/slant six book he edited.

Reply and be heard