STLA’s (and Jeep’s) European sales year

Stellantis had a bad 2022 in European sales, falling 14% and giving up market share to every manufacturer other than Jaguar and Mitsubishi. Jeep fell by 20%, the worst fall of any Stellantis brand.

It was a bad year for European automakers in general. Volkswagen dropped by 6%, Renault by 3%, BMW by 5%,a and Mercedes by 4%. However, Hyundai grew by 4% and Toyota grew by 6%. Ford was about even, Volvo down by 13%, Nissan by 5%, Mazda by 10%. The worst performers were Jaguar Land Rover (down 20%), Mitsubishi (down 22%), and Stellantis.

The biggest STLA brand remains Peugeot (down 15%), with 619,173 sales across the EU, EFTA, and UK, followed by former PSA brand (purchased from GM) Opel/Vauxhall with 428,145, down 12%. Fiat came in at 395,378, down 17%; Citroën at 375,578, down 16%. Jeep was next in line, and the only other STLA brand to break 50,000, with 103,174 sales (down 20% but still double DS sales). Lancia/Chryslr was at 41,096, down 6%.

The most premium of STLA brands had gains. These were DS (49,999), Alfa Romeo (32,737), and “others” (Dodge, Maserati, and Ram; 7,263). The “others” group had a happy 40% gain, though that translated to just 2,000 vehicles.

At Renault, the namesake brand dropped by 14% but Dacia gained by 16%, nearly evening things out; Alpine gained 35% but Lada dropped to nothing, and neither of the two niche brands sold over 3,300 cars in 2022 or 2021.

Sales in Europe are dominated by the top four brands—Volkswagen (25% share), Stellantis (18% share), and Renault and Hyundai (9% share each); BMW and Toyota both claimed 7%, Mercedes 6%, and Ford 5%. From there the shares drop to 2% or less.

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