The Ram 1500 REV, a battery-electric full-size pickup, was revealed for the first time today on a Super Bowl ad.
At the same time, Ram started a contest to win one of 200 early-reservation codes, normally selling for $100. The contest is running in both the US and Canada, from the Ram web site. The early reservation slot also provides exclusive access to events and news.
Production will start next year. Actual details on the truck’s specifications and capacities, such as the range, towing capacity, payload, and 0-60 acceleration times, are not available yet.
The commercial is below the images.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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