The Ram 1500 REV, a battery-electric full-size pickup, was revealed for the first time today on a Super Bowl ad.
At the same time, Ram started a contest to win one of 200 early-reservation codes, normally selling for $100. The contest is running in both the US and Canada, from the Ram web site. The early reservation slot also provides exclusive access to events and news.
Production will start next year. Actual details on the truck’s specifications and capacities, such as the range, towing capacity, payload, and 0-60 acceleration times, are not available yet.
The commercial is below the images.