Jeep is cutting prices without cutting prices

jeep discounts - sales

…Jeep, meanwhile, has been reluctant to react in a normal way to slipping demand for its vehicles as new and old competitors sense blood in the water. When it saw the Bronco debut, Jeep’s main reaction was to make a slightly more capable version of the Rubicon; prices even crept up a little with the 2024 models. The company could have cut its prices or thrown in key options as standard to pre-empt the Bronco’s expansion, but it did neither—and then started “employee pricing for everyone” promotions. Jeep also started reaching out to employees and retirees with attractive lease deals….

Bruce Thomas, Chrysler engineer-turned-historian

Bruce Thomas

Bruce Rutherford Thomas, Sr., was born in 1925 in Brooklyn, New York; he graduated from Cornell, served in the Navy, joined Chrysler, and earned a Master’s in Engineering while working. He rose through the ranks quickly, reaching the executive levels, and spent some time in a leadership role at Chrysler Australia….

The final Chrysler 300C Hemi has been made

Final Chrysler 300C Hemi

The 300C was no longer in production when Chrysler announced a “last call” for the car—featuring a 392 Hemi, just like many historic Chrysler 300 letter cars. The company only made 2,200 of the 2023 Chrysler 300C series (regular 300 and 300S models were not limited), 2,000 for the United States and 200 for Canada. … Read more

Jeep planning hefty layoffs, production cuts

GME 2-liter turbo Wrangler built in Toledo

Stellantis has announced job cuts at its plants in Detroit and Toledo, oddly blaming California emissions rules though their inventories have grown to immense proportions. The company said that 2,455 workers (two shifts) may be laid off at the Jeep Grand Cherokee plant in Detroit, while 1,225 more (one shift) may be laid off from … Read more

Did Jeep over-produce for the strike?

jeep ad

Jeep has restored Employee Pricing For All, a campaign similar to giving 15% off list price, on the Gladiator Sport, Willys, Overland, and High Altitude; the Mojave and Rubicon are selling at 6% off. In addition, while Employee Pricing For All is no longer available on the Grand Cherokee, Jeep is advertising 10% off list … Read more

Near Stock Dodge Challenger Demon 170 Runs a 9.08 in Positive DA

Doug Redd Dodge Challenger SRT Demon 170

Dodge is continuing to deliver more and more examples of the 2023 Challenger SRT Demon 170 and as owners are getting them, some are quickly getting them through the break-in process and heading to the track. One of those people is Doug Reddicopp, who spent December 6th at Bradenton Motorsports Park with his F8 Green … Read more

500e’s range solution: Watch a battery swap

ample car battery swapping station (video image)

Stellantis and Ample have signed a binding agreement to set up a pilot battery-swap station which can replace a Fiat 500e’s discharged battery with a freshly charged one in less than five minutes. Stellantis and Ample Partnership for Modular Battery Swapping Technology Watch this video on YouTube. The companies are discussing using modular battery swapping … Read more