The automotive world is going through a metamorphosis as we move into the EV Era. We are going to see may more electric models from all of the brands, including the Mopars.
Another trend that is quickly rising, especially in the American performance car segment, is adding “sub-brands” using the performance-car names. Ford has the Mach E crossover and GM will have Camaro and Corvette sub-brands, with a crossover Corvette. Dodge has not yet announced something of this nature, though Jeep has a luxury Wagoneer sub-brand.
Dodge recently shocked many with the Dodge Charger Daytona SRT Banshee EV concept at Speed Week, a massive, noisy muscle coupe that received a lot of feedback, both positive and negative, from Mopar enthusiasts and many outside of the Mopar world alike. The big coupe is genuinely a standout in both looks and sound, but it operates in a rapidly shrinking market. [Read more…]