Speculation: How a Peugeot-style branding system could work in the USA
Peugeot SA, like Volkswagen AG, tended to reflect American automakers of the 1930s-to-1980s: similar cars were sold under different brands, varying in trim, soundproofing, convenience features, and such. Peugeot maintained four brands—Citroën, DS, and Opel being the other three. That system, in Chrysler’s case, led to extremely similar cars being sold, with varying sizes, trim … Read more