Dodge bringing back Direct Connection, adding another performance program

direct connection

In the 1960s and 1970s, people who wanted to race their Plymouth, Dodge, and Chrysler cars could buy the parts Chrysler Corporation supplied to professional racers—through the aptly named Direct Connection, Mopar’s way to directly connect Joe Sixpack to race-equipment engineers. Chrysler started taking racing seriously a little late, but then 1962 Max Wedge engine … Read more

Ram, Jeep garner Truck/SUV of Texas awards

All-new 2022 Grand Wagoneer Series III

The Jeep Wagoneer swept its categories in the Texas Truck Rodeo, winning the top prize (SUV of Texas) as well as the Full-Size Luxury SUV and Full-Size SUV categories. Perennial winner Ram 1500 took Full-Size Pickup Truck, while Ram 2500 Power Wagon walked off with Heavy Duty Pickup Truck. The Ram TRX nabbed both Luxury … Read more

Stellantis bought a bank

Stellantis has finalized its purchase of First Investors Financial Services Group and renamed it to Stellantis Financial Services US Corporation.  The move provides Stellantis with a foundation for a full-service captive finance arm, which historically has been more profitable than actually making cars.

Pedregon Wins in Vegas, Capps Nearly Locks Up a Mopar Title

Capps-Cruz Dodge Charger Finals

This past weekend, the funny car teams of the NHRA big leagues rolled into Las Vegas for the Dodge//SRT NHRA Nationals Presented By Pennzoil – the second-to-last stop on the 2021 season schedule and the second-to-last event on the road to the championship. Dodge Chager Hellcat Redeye funny car driver Ron Capps came into this … Read more

Old Grand Cherokee to live on

2020 jeep grand cherokee wk2

The old Grand Cherokee “WK2” will live on, at least in Canada, according to Mopar Insiders; it appears in the jeep.ca Build and Price system, and dealers told the site that it would indeed continue. The models will be Laredo, Altitude, Limited, and Limited X; the Laredo starts at C$50,445 (Canadian dollars). The reason is … Read more

Dodge Challenger Holy Guacamole Concept: SEMA 2021

Dodge Challenger Holy Guacamole concept

The Dodge didn’t use the 2021 SEMA Show to showcase any new products, instead modifying a 2020 Challenger Scat Pack Widebody with a vintage muscle car theme. Inside and out, the Dodge Challenger Holy Guacamole Concept has a distinct 70s vibe with all of the modern performance and infotainment technology of the modern muscle car. … Read more

Mopar, Stellantis: profits and sales

Yesterday, Ford announced that its revenue had fallen by just 5%, while its third-quarter profit fell 24%, to $1.8 billion. Ford also restored the dividend it had suspended due to COVID, and announced that its full year profits would be much higher than expected—$10.5 to $11 billion. How did Stellantis, parent company of the former … Read more