As time goes on, FCA US (Stellantis North America) press releases increasingly refer to “the Dodge brand,” “the Jeep brand,” and so on. Maybe this made sense for Chrysler before FCA, to avoid confusion between the marque and the company (many car folk eschew the term “brand” in favor of the more dignified “marque”), but there is no Chrysler Corporation or Chrysler Group today.
There has never been any reason for Dodge people to refer to “the Dodge brand.” It’s just Dodge. Nobody thinks that Dodge City is producing cars—or Phelps Dodge—or Grace Dodge. There’s only one Dodge that makes cars, and it’s the group that used to be Dodge Division and before that Dodge Brothers… and Dodge Brothers didn’t make other brands of cars.